The Wisconsin Transportation Builders Association, a powerful state lobby group, is taking its case for more and better roads directly to the people — by running ads during Badgers’ and Brewers’ games.

Douglas Meyers, who died on a rural road in October, was one of 18 traffic fatalities in Marinette County in 2009 as the county traffic death toll tied an all-time record.

Drivers beware: There’s a woman driving a stretch of Interstate 90 between Sparta and Tomah — without a license or any training about Wisconsin’s traffic laws.

Advocates for improving the nation’s passenger rail system see it as a faster, cleaner way to travel. But other transportation policy experts believe those benefits are overstated and don’t justify the high cost of providing passenger train service.